Celebrate the entrepreneurial spirit with DigiCon Valley this October
We are just about a month away from the flagship event for the Philippine marketing, advertising, and digital industries — DigiCon Valley — which will take place from October 10 to 14, 2022.
I had previously written about what you can expect at DigiCon Valley, a marketing conference, the theme of which celebrates innovation, problem-solving, and the entrepreneurial spirit. This further expands details on the conference activities as well as the updated roster of keynote speakers.
At a recent event, IMMAP DigiCon Co-Chair, Denise Haak, officially unveiled the theme and program tracks to media guests and sponsors.
Four program tracks will set the digital agenda for brands, and, in turn, open doors for those in the digital space to connect with Philippine businesses:
1. Launchpad will discuss the tools and techniques for digital excellence
2. Hypergrowth will level-up digital skills and showcase stories of growth from the most successful start-ups
3. Breakthrough will teach digital strategy and how to think like an innovator
4. Enterprise will chart what it means to be a digital-first organization
There are also additions to the roster of Keynote Speakers. Previously, we had listed down the following:
- Mark Ritson – a world-renowned marketing expert and academic
- Arianna Huffington – one of the most influential female entrepreneurs in the world, founder of the Huffington Post, founder and CEO of Thrive, and the author of at least 15 books (I have read at least 2 of her books and I look forward to hearing her live!)
- Jake Knapp – co-founder of Character Ventures and the inventor of the Design Sprint
This list has now been expanded to include Rappler Founder and the first Filipino Nobel Peace Prize laureate, Maria Ressa as well as award-winning Global CMO of Dole Sunshine Company, Rupen Desai.
Ritz Tan, who is heading one of IMMAP DigiCon’s programs, also discussed a new addition to this year’s event, After Hours. While the conference itself will be virtual, After-Hours will be night-set face-to-face networking sessions that will allow attendees to meet each other and make business connections.
For more information about IMMAP DigiCon Valley 2022, please visit its official website at www.digicon.com.ph, and follow their social pages on Facebook, Twitter, and Instagram.
