Tech meets biodiversity and design as LG gifts the National Museum of the Philippines with the world’s first OLED TV and more

July 19, 2018July 23, 2018 Tita Jane 0 Comments Inc., LG, LG Electronics Philippines, LG OLED TV, National Museum of Natural History, NMNH, OLED

What an afternoon it was! For the first time, I got to see the inside of the National Museum of Natural History (NMNH) and I was bowled over! But that is for another grand post. The reason we were inside this magnificent building, with its backdrop of native Philippine animals, was to witness the launch of LG’s most stunning TV to date — the 77″ OLED Wallpaper TV (W8) — as part of LG’s 30th anniversary.

Set amidst the museum’s soaring columns and glass-and-aluminum structures, the W8 was unveiled at the foot of a museum landmark — the Tree of Life — an artistically designed scenic elevator that transported museum goers from the ground floor to the fifth floor. At only 2.57mm thin and 77 inches wide, the W8 was so thin that it looked more like a picturesque window on a wall instead of a TV.

LG OLED ambassador James Deakin showed us a video of his review of the W8. James was particularly happy about the following features on the W8:

Perfect black – James said that the perfect black brings out the vibrant colors even more. Viewing experience is also consistent, regardless of a room’s lighting or viewing angle.
AI or Artificial Intelligence – Typing search terms using a remote control can really be a pain as you input one character at a time, moving the cursor up, down, left or right after each character. The W8’s remote control has a microphone button that allows you to issue voice commands into the remote and the TV responds. Think about saying “Open YouTube. Play Vivaldi’s Four Seasons” rather than painfully typing each letter of those commands. And you get the results instantaneously. Want to know more? You can set the volume level by speaking it into the remote’s microphone. Cool, di ba?
Alpha 9 or A9 Intelligent Processor – improves picture rendering to reduce noise in picture quality through a 4-step process so that pictures are always smooth and crisp. With this processor, you also have high frame rate. Instead of the maximum 60 frames per second on most TVs, the OLED TV has 120 frames per second so movement is always smooth without motion judder or blurring.

To further show off all the stunning features of the W8 and to showcase the rich biodiversity in our waters, LG commissioned underwater photographer and videographer Noel Guevara to shoot in 4K marine life and coral reefs at Balicasag Island in Bohol, a popular dive spot. I found myself getting so engrossed watching the video and seriously…I could see even the tiniest marks on a turtle very clearly. Noel said the waters the day of their shooting were not very clear but surprisingly, all the minute details underwater turned out very clear and visible on the W8. Truly amazing!

As part of its 30th anniversary and CSR thrust of promoting education, LG Philippines made a large donation, in kind, to the National Museum of the Philippines. Intended to promote a more holistic and interactive experience for museum visitors, LG donated one 65-inch OLED TV (E8), one 55-inch OLED TV (C8), and one 55-inch UHD TV. Guevara’s underwater video was likewise part of the donation.

(L-R): Noel Guevara (underwater videographer), Jongnam An (VP for Home Entertainment, LG Electronics Philippines, Inc.) Inkwun Heo (Managing Director, LG Electronics Philippines, Inc.), Jeremy Barns (Director, National Museum of the Philippines), and James Deakin

Jeremy Barns, director of the National Museum of the Philippines, expressed his deep gratitude to LG for the TVs and the video. He said the video was a very timely complement to the opening, later this year, of the new National Museum in Bohol. The museum will be housed at Tagbilaran’s restored and converted former provincial capitol building which was damaged in the 2013 earthquake. The video, Barns said, would be prominently displayed at the Bohol museum as well as the NMNH. It will also be recommended to key partner government agencies, including the Department of Education, the Department of Environment and Natural Resources, the Department of Tourism, and the National Commission for Culture and the Arts.

The LG OLED W8 is not just state-of-the-art technology in a very thin body form but it is also very consumer-centric. This is truly TV viewing at its best.

Between now and September 2, 2018, every purchase of any LG OLED TV at participating dealer stores nationwide entitles you to one (1) digital raffle entry. Thirty prizes are at stake, including one 77-inch LG OLED TV W8, one 55-inch Super UDH TV, two 43-inch UHD TVs, five SK5 SoundBars, eleven PK5 Portable Speakers, and ten Netflix Premium memberships (valid for three months). Just log on to lg.com/ph for more details.