Vivo launches its first concept store in the Philippines
At the heart of SM Light Mall along EDSA in Mandaluyong City, Vivo opened its very first concept store in the Philippines. Following the successful launch of Vivo’s V3Max and V3 smartphones in the Philippines, the opening of this concept store is yet another milestone as Vivo expands its presence in the country.
The Vivo concept store will be showcasing its present and upcoming premium products. The brand’s target market are mostly the millennials and yuppies to match its young, energetic vibe. It’s located at the lower ground floor of SM Light Mall and has a service center as well which is geared to address issues and concerns of customers. Vivo Product Specialists in the store will help customers with concerns such as phone availability, phone specs, and even technical issues.
Executives from SM and Vivo graced the concept store’s opening.
To ensure good luck and great business for the Vivo concept store, a lion dance performed in front of, and inside, the store to the crowd’s delight. As is Chinese custom, coins were thrown to the crowd by Vivo executives and the lions received their share in the form of angpaw (red envelope with money).
And to cap off the joyous occasion, two hiphop numbers showed the vibrancy and youthfulness of the brand.
Congratulations, Vivo, on your new concept store!
