Meet some of the brands that make up the 2017 Taiwan Excellence campaign

ACER, ASUS, MSI, Tatung….

Sounds familiar, right? Their common thread is that they are some of the leading Taiwan brands that make up Taiwan Excellence.

On its fourth year of bringing quality products to the Filipino household, the Taiwan Excellence campaign is sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), and organized by the Taiwan External Trade Development Council (TAITRA). Many of the more than 150 products from 52 accredited brands featured in their 2017 campaign are already known in the local market, well-received, and part of the Filipinos’ daily lives. TAITRA is expanding its events for the year to highlight the innovation, reliability, and durability of these brands.

Mr. James Chu, Minister of Taipei Economic and Cultural Office (TECO) in the Philippines said that Taiwan is a recognized global leader in ICT products. He went on to say that “Taiwanese companies account for 89% of the world’s production of notebooks and 74% of the world’s desktop PCs. Taiwan also produces a quarter of the world’s semiconductors and a fifth of the world’s smartphones”. Evidence of Taiwan’s strong ties with the Philippines is the fact that, in 2016, Taiwan was the Philippines’ 10th largest trading partner and its 8th biggest export market.


Taiwan Excellence team
The people behind 2017 Taiwan Excellence campaign


This year, several interesting products caught my eye at the exhibition area as well as during the” fashion show of brands”.

The Tatung Fusion Cooker is a fusion of a nonstick grill pan for steaming and grilling plus a nonstick waterless pot for cooking by using only the food’s natural juices,

Tatung Fusion Cooker
Tatung Fusion Cooker


A portable scooter for the convenient mobility of physically handicapped or senior people, the Heartway S19 Scooter Brio weighs only 27kg and comes with a lithium battery and folds up or down at the touch of a lever. When folded, it has the dimensions of a 24″ luggage.


Heartway S19 Scooter Brio
Heartway S19 Scooter Brio


At 1.1kgs and 9.98mm narrow, the Swift 7 is the slimmest and lightest laptop in Acer’s line. Despite its tiny footprint, the Swift 7 claims to deliver about 9 hours of battery life.


Swift 7
Acer’s Swift 7


From the world’s smallest laptop, we were shown what is probably the  world’s most humongous gaming laptop from Acer – the Predator 21. If you are a true-blooded gamer awash with cash, this PhP 549,999 laptop may just be the answer to your dreams. This  laptop giant comes with a curved 21-inch screen that weighs 20 lbs. It also comes with a removable touchpad that reverses into a numeric keypad.


Acer Predator 21 curved-screen laptop
Acer’s Predator 21 curved-screen laptop


And in another creative moment, I got a glimpse of the world’s first PAPER digital camera – the Hinoki Digital Camera. Weighing less than 80 grams and powered by two AA batteries, this point-and-shoot camera’s cover casing is made from heavy-stock paper and has only one button for easy operation. Photos are saved into an SD card.


Hinoki Digital Camera

Hinoki digital camera-from Taiwan Excellence website
Closeup of the Hinoki digital camera made from paper (Photo source: website)


Watch this video – a display of foldable and portable Taiwanese-made scooters and bikes.

Filipinos will be able to experience the products we saw, and more, at different events throughout 2017 showcasing Taiwan Excellence. Experiential Zones will be in the following places:  SM Megamall (June 2-4, 2017), SM Mall of Asia (Sept. 29-Oct. 1, 2017), and Glorietta (Nov. 24-26, 2017). There will be expos also in the coming months: Systems Integration Expo (Aug. 17-19, 2017), Taiwan Expo (Sept. 29-Oct. 1, 2017), and Philconstruct 2017 (Nov. 9-12, 2017).

For a full lineup of this year’s Taiwan Excellence campaign, visit

Tita Jane

Tita forever, geek forever!!! Loves gadgets more than clothes... First introduced to IT via punched cards and COBOL programming... IT auditor for over 5 years... IT consultant covering the financial industry for over 7 years... Now, a blogger and social media practitioner...and still covering the IT world, among other interests. And proud that all my kids are geeky as well. ~ Tita Jane Uymatiao

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